DOES GASTRONOMY BRAND IMAGE AFFECT THE PERCEIVED EMOTIONAL VALUE AND TOUR SATISFACTION?

Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and identity through local tastes regions by promising distinct stories experiences to travelers. Regions with gastronomic affluence arouse gastro tourists’ interest their tourist attractions. One critical factors contributing awareness visitors towards a particular destination is creation brand image in minds. A region can affect emotional value tourists attribute region. From different perspectives, this cuisine-based appears have potential influence tourists' satisfaction tour. The Southeastern Anatolia Region, one Turkey's most prominent culinary centers, diverse both indigenous deep-rooted history. point view, effects perceived tour taking gastro-cultural were examined study. According data obtained from participants, has significant effect